will.i.am – Scream & Shout

Watch the official music video for will.i.am – Scream & Shout , featured in our YouTube New Music and Old Videos collection.

▶ More info about this video

About the Song

“Scream & Shout” is a high-energy dance-pop track by American musician will.i.am featuring pop icon Britney Spears. Released on November 19, 2012, as the second single from will.i.am’s fourth studio album #willpower, the song blends catchy electronic production with club-ready beats and celebratory lyrics about letting loose and enjoying the night.

Co-written by will.i.am alongside Jean-Baptiste Kouame, Tulisa Contostavlos, and Jef “Lazy Jay” Martens, the track stands out for its pulsing rhythm and memorable catchphrase “I wanna scream and shout and let it all out.” The lyric also famously incorporates a reference to Britney’s earlier hit phrase “It’s Britney, bitch,” making the collaboration especially iconic.

Official Music Video Breakdown

The official music video, directed by Ben Mor, premiered in late November 2012 and captures the futuristic, high-tech aesthetic of the song’s energetic vibe. In the visuals, will.i.am and Britney appear in striking digital and mirrored environments, with repeated visual motifs that emphasize multiplicity and motion.

The video’s concept of "multiplicity" — showing many versions of the artists and dancers, often in sleek black outfits and dynamic lighting — reinforces the hypnotic quality of the track while matching the bold pop-dance mood. The glamorous styling and cutting-edge visuals helped the video become one of the most shared and viewed on YouTube.

Lyrics and Themes

Lyrically, “Scream & Shout” celebrates the idea of releasing energy and having a good time, especially in social or party settings. With lyrics like “When you hear this in the club / You gotta turn the s*** up,” the song communicates a carefree, energetic message that resonated with global club culture.

The inclusion of Britney’s signature phrase and her vocal parts adds a nostalgic yet contemporary layer to the chorus, blending her iconic pop persona with will.i.am’s dance-oriented production.

Chart Success and Cultural Impact

“Scream & Shout” was a major international hit. It topped the charts in over 24 countries and reached the top five in markets such as Australia, Sweden, and South Korea. In the United States, the song peaked at number three on the *Billboard Hot 100*, and it became the first number-one track on the Billboard Dance/Electronic Songs chart.

The track’s infectious rhythm and crossover appeal between pop and electronic dance music helped it achieve widespread radio play, streaming success, and club rotation — making it one of both artists’ most recognized collaborations.

Why It Resonates

• Dance-Pop Energy: The upbeat arrangement makes “Scream & Shout” a natural fit for clubs and parties.
• Iconic Collaboration: The pairing of will.i.am’s production with Britney’s pop presence broadened the song’s audience.
• Memorable Hooks: Lyrics and phrases like “I wanna scream and shout” stick with listeners easily.
• Visual Style: The futuristic music video added to the song’s cultural footprint.

Conclusion

“Scream & Shout” remains a standout moment in early-2010s pop and electronic music — a song defined by its energetic rhythms, memorable vocals, and global chart performance. The official music video, with its stylish visuals and club sensibility, continues to be a favorite among fans and a testament to the enduring appeal of will.i.am and Britney Spears’ collaboration.

👁 0 💬 👍 0 👎 0