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“Wow.” is a standout hip‑hop/pop‑trap anthem by American artist Post Malone, released as a single on December 24, 2018. The track served as an early preview of his acclaimed third studio album Hollywood’s Bleeding, where it appears as a confident celebration of success, fame, and the rewards of hard work. Its catchy hook, minimalist beat, and memorable lyrics helped it become one of Post Malone’s most recognizable hits, further solidifying his place in modern rap and pop culture.
Written by Malone alongside collaborators Louis Bell, Frank Dukes, Billy Walsh, Carl Rosen, and Anthoine Walters, “Wow.” blends melodic hooks with braggadocious verses that reflect Post’s rise from relative obscurity to worldwide stardom. Lyrically, the song focuses on the artist’s meteoric ascent and the lavish lifestyle he now enjoys — from luxury cars to crowded clubs — while highlighting how perceptions shift when success comes knocking.
Music Video Overview
The official music video for “Wow.” premiered on YouTube on March 19, 2019, and features a mix of documentary‑style footage and cameo appearances from notable figures within the music world. The video, “kind of directed” by James DeFina, shows Post Malone on tour, hanging out with fellow artists like DJ Khaled and the Red Hot Chili Peppers, and capturing candid moments of life on the road.
One of the standout moments in the video comes from viral dancer Mike Alancourt, whose energetic moves to the track made him an internet sensation. Malone even invited Alancourt to appear in the video and supported him after his video went viral, showing how the song connected deeply with fans both on and off screen.
About the Song
Musically, “Wow.” sits at around 100 beats per minute and showcases a stripped‑down trap‑inspired production that allows Malone’s vocals and rhythmic delivery to shine. Its minimalist yet effective beat makes it both danceable and lyrically engaging, standing out amid a catalog of dense, layered rap tracks.
The track peaked at number two on the US Billboard Hot 100, becoming one of Post Malone’s most successful singles and earning widespread radio play and streaming success. It became his sixth top 10 hit and continued his streak of major chart entries, highlighting his cross‑genre appeal and mainstream dominance.
Why the Song Resonates
“Wow.” resonates because it combines personal storytelling with universal themes of ambition and achievement. The song’s catchy chorus and conversational flow make it instantly memorable, while the lyrical content — centered on overcoming doubt and reaping the rewards of perseverance — strikes a chord with listeners from all walks of life.
The fusion of pop hooks with trap rhythms also allowed “Wow.” to bridge genres, appealing to fans of hip‑hop, pop, and contemporary music alike. Its pervasive presence on playlists, social media, and music platforms helped it become a defining single of its era.
Impact and Legacy
Since its release, “Wow.” has amassed hundreds of millions of views and streams worldwide, becoming one of Post Malone’s most iconic solo songs. It has been featured at concerts, sporting events, and cultural moments, proving that its laid‑back swagger and confident message continue to connect with audiences years after its debut.
“Wow.” remains a testament to Post Malone’s ability to craft hits that combine personal flair with broad appeal, reinforcing his reputation as one of the most influential artists of his generation.
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